Spotlights & Interviews

Interview with Sara of Sarora Knots

Hello Her Idea readers! My name is Sara and I am 22 year old creative from Cambridge, UK. Sarora Knots is a brand I kick started in September 2016 that celebrates the art of plant styling. Upon taking the traditional technique of macramé and transforming it into a modern revival of a 70’s trend, a handmade plant hanger adds a retro flair to any interior. A brand born out of my love for textiles, Sarora Knots embraces green displays and combines them with functional botanical designs to add a creative layer to conventional house plants. An integral component is the aim to elevate a space by introducing an authentic and simple home accessory that compliments a plant and adds dimension and texture to any ordinary home setting!


Tell us about the beautiful handmade plant hangers you make.

My handmade plant hangers at Sarora Knots embody a modern twist on classic macramé. Macramé has been around since the 70’s so I’d like to think I’m contributing to bringing back an element of retro home décor. I try to reflect a lot of artistic character in my craft and I love a mood board to spark colour and design ideas! My creative vision for my work stems from anything from abstract paintings to a piece of embroidery, and I’m open to trying anything. I’m a very visual person, so if something catches my eye I immediately get drawn into imagining how I can translate it to my craft. I would describe my handmade plant hangers as simple and contemporary. I must have made about 100 different pieces since I had started three months ago! You can find a selection up on my Etsy shop.


When did you first discover that you were creative?

I think I measure my creativity on the way I practice being resourceful. You don’t have to have the most advanced materials out there – it’s what you do with what you can source that matters. I discovered my creativity and my love for textiles at a very young age. As a young girl I was so attached to the idea of being a fashion designer, and was obsessed with shows like Americas Next Top Model and Project Runway.  I realised a creative philosophy from a young age; that if I couldn’t find a particular item in store, I could make it instead. For example I was constantly ordering gold wire off eBay and making my own jewellery with elaborate designs. You could say I’ve got a thing for upcycling and DIY!

What are some of your favorite plants to have around the house and what are some of your favorite tips for keeping plants healthy and thriving?

My greenery collection is at a strong 21 plants at the moment, (22 if you include my Yucca tree) so it’s difficult narrowing it down! If I had to pick I would say my favourite plant at the moment is my Alocasia ‘Polly’, because its leaves are shaped like Elephant Ears – it’s even nicknamed that. (So sweet!) I like the challenge of trying to keep it alive because it needs very particular conditions to stay thriving. It’s quite the diva. Another one of my favourites is a plant called the Dieffenbachia ‘Sterling’. The name screams classical composer, but I can assure you it is very chic. Two words: Green. Velvet. One useful tip I learned recently to keep your plants healthy is to gently poke thin holes in the soil before watering. This helps aerate your plants (let them breathe) and helps avoid pockets of water forming in the soil which can lead to either dry roots or rotting!

Where would you like to see your business in five years?

I would love to have my handmade plant hangers stocked in physical outlets. That would be incredible to see something I have handmade hanging up permanently in a beautiful coffee shop, plant shop, or florist somewhere. I would also love to expand to a Sarora Knots home decor range: I’m thinking customised/ hand painted plant pots, wall hangings, baskets, macramé kits! I would also love to do some collaborative projects with makers I admire. There’s so much beauty in connecting with other crafters to help creative ideas flourish. (Those are just a few things on my business bucket list!)


What is some of the best advice you’ve been given?

This isn’t personal advice, but I love the saying: ‘Attention is the rarest and purest form of generosity.’ It’s really important to me to practice that and to be generous when devoting my time passionately into my creative projects, my relationships with others and myself.

From a creative business standpoint, makers work so hard to invest their time and passion into their craft. It’s a lot more personal when someone has handmade something themselves and put it out there for the world to see and judge. So recognising that, I always work to publicly voice my admiration for someone else’s craft – it’s a rare and generous gesture that goes a long way! I know I always feel uplifted when I get a positive response for a new piece on Sarora Knots!

What are some of your favorite pastimes or creative activities? 

I’ve worked as a florist on and off for about five years, and it is a passion I never knew I had until I started. I only discovered my love for it when I was looking for a job aged 17. I’m categorising this under a favourite pastime because I really do adore it, and it never feels like work. You can construct whatever shapes, colours or mood you want with the flowers, and it is a rare luxury that is always guaranteed to positively impact someone’s day! If I can play a part in that process – I’m happy.


If you could spend a day with any creative woman from any time in history, who would you choose and why?

Ah!! I love this question. The first person that came to mind was Maya Angelou. She was not only the most incredible poet, author, and activist but what I admire most is that she channeled her creative force of crafting literature with such depth and grace to make a difference, and to provoke people into a state of awareness to impact change. If I spent the day with Angelou, I would ask her all about the creative process behind her literature. ‘I Know Why the Caged Bird Sings’ is such an overwhelmingly beautiful and moving piece of writing that I encourage everyone to read.

What do you enjoy most about being a creative woman?

I believe that as a creative woman you are truly limitless. I love experimenting the most because there’s no room for control or direction, which means no expectation. You are purely creating and going off creative instinct. Sometimes it works, and sometimes it goes wrong, but some of the best works are happy accidents.

Where you can find Sara

Instagram: @sarora_knots


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